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"Print &" Everything Else
Friday, March 15, 2013 from 8:00 AM to 12:00 PM (CDT)
Please join Sappi Fine Paper at the LifeWay Christian Resources Headquarters for a half-day seminar featuring Daniel Dejan, Sappi's North American ETC Print and Creative Manager.
For the past decade “armchair” prognosticators have been predicting the demise of print, but industry surveys and studies show that the opposite is true. Print and digital are proving to be complementary and mutually supportive, and brand marketers are learning to play to the strengths of each. This discussion presents some surprising industry findings about demographic preferences, emotional triggers, browsing and shopping behavior, and niche marketing. Examples demonstrate how to make print more interactive, visually intriguing and tactile. Dejan will share with all attendees what print can do now, how print integrates with augmented reality, and how print delivers QR code experiences to your audience. Be the first to receive the newest Kit Hinrichs, of Studio Hinrichs, designed "Print &" educational piece.
8:00-9:00 Check-in, Pastries, Coffee and Sappi Samples
9:00-10:30 Print &...
11:00-12:00 Deep Dive into Augmented Reality and QR Codes
When & Where
Sappi Fine Paper North America
Sappi Fine Paper North America is a preeminent North American producer of coated fine paper used in premium magazines, catalogues, books and high-end print advertising. Headquartered in Boston, Massachusetts, Sappi Fine Paper North America is known for innovation and quality. Its brand names, including McCoy, Opus, Somerset and Flo, are some of the industry's most widely recognized and specified.
Sappi's mills in North America are triple chain of custody certified to the Forest Stewardship Council (FSC), Sustainable Forestry Initiative® (SFI), and Programme for the Endorsement of Forest Certification (PEFC). Over 80 percent of the energy used by Sappi's North American mills comes from renewable resources, resulting in one of the lowest carbon footprints of any major North American coated paper supplier.
For more information about Sappi Fine Paper North America, visit: www.sappi.com/na.